Red Bull is an experience brand, from gigs to extreme sports. It needed a new way for its audience to share these experiences via social media. Dominated by pics, videos, emojis and filters, social media has seen the full power and emotion of the written word take a back seat. We asked, could disruptive technology have a role here?
How our new tech is bringing words back to life.
So we developed Shout/Out to give the written word a much-needed injection of adrenaline. It lets users render words as animated speed-reading GIFs. Thus breaking the confines of Twitter’s 140-word limit. It’s currently being used by fans, Red Bull athletes and artists to express themselves, inhibition free.